https://www.laceyarslan.com/new-blog daily 0.75 2020-05-13 https://www.laceyarslan.com/new-blog/futureworkplace monthly 0.5 2020-05-14 https://www.laceyarslan.com/new-blog/https/learnrealscoutcom/rebrand monthly 0.5 2020-05-13 https://www.laceyarslan.com/new-blog/globally-consistent-locally-relevant monthly 0.5 2019-12-18 https://www.laceyarslan.com/new-blog/https/wwwbuildordiecom/vdta-blog/qa-lacey-engelke-adoberqlacey20engelke monthly 0.5 2019-12-18 https://www.laceyarslan.com/new-blog/the-most-adobe-wayfinding-in-the-world monthly 0.5 2019-12-09 https://www.laceyarslan.com/new-blog/tag/deep+dive monthly 0.5 https://www.laceyarslan.com/new-blog/tag/engaged monthly 0.5 https://www.laceyarslan.com/new-blog/tag/%23futureworkplace+%23postvaccine+%23recruitingperks+%23recruiting+%23talent+%23wfh+%23safecommute+%23officesafety+%23empathy+%23peoplefirst+%23confidentsignage monthly 0.5 https://www.laceyarslan.com/new-blog/tag/process monthly 0.5 https://www.laceyarslan.com/new-blog/tag/target+market monthly 0.5 https://www.laceyarslan.com/new-blog/tag/branding monthly 0.5 https://www.laceyarslan.com/new-blog/tag/%23futureworkplace monthly 0.5 https://www.laceyarslan.com/new-blog/tag/design+process monthly 0.5 https://www.laceyarslan.com/new-blog/tag/company+culture monthly 0.5 https://www.laceyarslan.com/new-blog/tag/research monthly 0.5 https://www.laceyarslan.com/home daily 1.0 2022-11-30 https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575931471129-V3NBQSEV9BGX1JWWYTOF/7378cbf5bbcee27b8b4d416b_rw_600.jpg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575931439790-AOTP9ZAM6G6FFQ3F7NAL/f4cf7171-05eb-4b44-9443-c62df6c940c4_rw_1200.jpg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575931473763-QBKF58ZWEWZMKO9BLNES/deafc32e-1a96-429d-ad2b-bac6ca7a0a84_rw_1200.jpg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575931571202-R816XZ6U1GVDY0FPB37N/7767da6d-5ecf-4246-a736-bbbbbbf1fffe_rw_1200.jpg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575931524030-PV290PABICDVUGWFR47M/bea10ec41494ef2b1c450ef8_rw_1200.jpeg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575931520921-4YTM4PUAP8AZ4WNFKKAJ/114fa0b6f7197ff08f1448d3_rw_1200.jpg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575931545233-8YT0I9GYXCN1WEJG7DOQ/a3be95a7b8a3183a78f41b2b_rw_1200.jpg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575931606138-ZT6GQN2SALNBUJUGK270/de8ffafc435643e09d39f00b_rw_1200.jpg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1616796050709-8G4M3RBD2Z29RPXYOO2K/Screen+Shot+2020-12-07+at+7.06.51+PM+2.jpeg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1616796052084-BS9QVAGQ7WB74GLU29PO/IMG_9823.JPG Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1616796098259-J8XVFLGJ32QTV643BAYZ/IMG_0538+2.JPG Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1616796098516-41KTCPRV5H5JLBB0M08A/IMG_0547.JPG Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1616796958097-IWDPC7UYRT8RL1QQKUUN/IMG_0818.jpeg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1616796986305-UVS7TCOETJGCVHMA43BV/IMG_0821.jpeg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1616796990058-QVXQ3SHAY26TM4P64ZTO/IMG_0822.jpeg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1616796965552-U96FZBO3SSD8VSKPTU88/IMG_0820.jpeg Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1574645047669-9HHNVBNNGDDQBZE2VI6P/FullSizeRender.jpg Home - My Design Work Hello! I'm a branded experience designer with a decade of experience as a workplace experience designer, brand designer, and design program manager. I have worked many years within design firms and in-house at Adobe as a branded experience designer. Now, I help marketing teams and business owners by designing cohesive brands for them so that their users and customers have a memorable branded experience resulting in brand loyalty. I love being apart of a brand transformation! It would be great to hear from you, to hear how we might be inspired by your brand and your culture to transform your experiences! https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575396444493-D5D02PCWB3G6JDYP45TY/Screen+Shot+2019-12-03+at+12.07.07+PM.png Home - Inside our Design Process In Spring of 2017, when there were consistently more projects to work on than time in the day, I teamed up with Media-Objectives for support. For years we worked together to deliver graphics, art, and branding to Adobe offices all over the world until we got the opportunity to work on a project of a lifetime, in our own backyard. “Adobe Hooper” as it is referred to, is located at 100 Hooper Street in San Francisco. We touched every surface, from a wayfinding system and cafe branding to murals and hanging art curated or designed in collaboration with Adobe designers. We collaborated to design and install over 400 unique graphics and art pieces reflecting Adobe's brand and culture. Not only did we build a reputation of great work, but we built a relationship that enabled us to deliver an office with world-class environmental graphics, art, and branding. Click the button below to read my candid interview with Media-Objectives. https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575397563640-VACQMN3E6GXNWHVJEM3Q/Screen+Shot+2019-12-03+at+12.25.46+PM.png Home - The Most Adobe Wayfinding in the World With the collaboration and mad design skills of Media-Objectives, we've designed the most Adobe wayfinding system in the world. We set out with the goals of being simple, easy to learn and beautiful; which is a requirement when your main user are Adobe creatives. We used color and modern materials and applied the signage directly to the wall. The idea of a big plaque with metal hardware fixed to the wall was not the vibing with us. To supplement the color system, we used iconography much like Adobe Spectrum, Adobe’s design language used in the software. https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575935317115-F3LSCM2VSFYZ6GEE1FS1/Screenshot+2019-12-09+17.48.30.png Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1640135352937-ZYF70CXUP017NRTGTDMF/greylogo_forweb-01.png Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575935007068-T8DSOO8THDI0B64HAN50/google_2015-01.png Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1601572670538-6HKJ0B95ASJUHCA9K0L6/The_PGA_of_America+%5BConverted%5D-01.png Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1669829720171-LFZI8UWFLS255XQ5O8P6/ClientLogo-01.png Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1669829823818-5HRYAO8ZD3QNAYZLWG6C/ClientLogo-02.png Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575935006507-SP1TG5VTMDGNGBEOL7N9/shinylogo-01.png Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1601573601980-4YBWRMUC9U1UGXKVGMT1/logo%402x-373960e1c8f2e79ec3e01cf7eb372b28-01.png Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1640135591617-24V8MNERHP6ITHG0W9N9/SG-Logo-grey-01.png Home https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575935008128-XJN8XPHLDR7355WHOMYO/Logo_Print-01.png Home https://www.laceyarslan.com/about daily 0.75 2019-12-18 https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1575932181321-FJOCOYPZ5E9WK3MGSGE6/FullSizeRender.jpg About I think it’s okay to think about a world upside down in order to create something new, something exciting, something memorable. https://www.laceyarslan.com/connect daily 0.75 2019-12-09 https://www.laceyarslan.com/services daily 0.75 2020-12-04 https://www.laceyarslan.com/logofolio-1 daily 0.75 2021-01-11 https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1610330279797-G99PFLXT1YG5YKL51NEY/LogoMarks-03.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1610330279346-6LHA71I2GLO7L36M7FLT/LogoMarks-01.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1610330279813-5NNRI9L4JU3MK34QG7QQ/LogoMarks-04.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1610330280304-TBMFD5Y62GTTXEFDNSBJ/LogoMarks-12.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1610330280806-VRP6KUNTMQWYAKQ0MYP3/LogoMarks-11.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1610330280288-629E17JF6OAPN7T2SXRL/LogoMarks-13.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1759353264271-S4PKVYPTUNHE2AEB6CFB/LogoMarks-06.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1610330281051-9KZEJTMFF9SUJ7TL76TB/LogoMarks-05.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1610331214761-CRA1QC5VXPSDA6G09P4F/GulkLogo_Artboard+1.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1759353262860-MWEU0OHABUCIRI9JRPO0/LogoMarks_brXnded+copy.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1759353263916-55IQAYQBM3VAMG2VTQ1Z/LogoMarks_ywa+copy.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1759349602272-2U4CQO29KE1U22OPX768/LogoMarks.png Logofolio https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1759353262896-K77I64ZJCS2PZK4Q1E53/LogoMarks_mirador+copy.png Logofolio https://www.laceyarslan.com/environmental-branding daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/96b4655b-28fe-49cd-b39c-d1267e987879/Screenshot+2025-10-14+at+1.48.52%E2%80%AFPM.png [Environmental] Branding - Adobe - Times Square Bold branding was the only way to describe the design concept for the design of the elevator vestibule at the Times Square office. The branding served as both wayfinding and advertising any time the elevator made a stop. This design broke away from Adobe’s traditional brand application and was the start of a brand evolution in Adobe’s workplaces. (2013) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/8ad7a954-ffb2-44b4-bf29-b4d15b68689c/Images-08.png [Environmental] Branding - Adobe Design Summit Mirco Mural At Adobe’s Design Summit, I designed and facilitated an interactive mural experience, empowering attendees to paint individual pieces that formed a large-scale collective artwork which would have a permanent home in the cafe of their new San Francisco office. (2017-2018) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/7228cb62-ffe4-47cb-940f-2e5c2b2496a6/Screenshot+2025-10-14+at+1.17.12%E2%80%AFPM.png [Environmental] Branding - SoHa District - DeSoto, TX To embellish Halff’s design of the new South Hampton Streetscape or SoHa District brXnded experiences was contracted to design a cohesive brand and signage package. The “Feather” concept (right) was inspired by the City of DeSoto’s new logo which features three feathers of an eagle. The signage system included vehicular and pedestrian signage. For a unified system, I applied the feather from the logo as a pattern punched into perforated metal and laid overlapping feathers into the landscaping. This project is awaiting government funding for execution. (2023) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/0930c7fc-547a-4f89-bbc4-23a13b9d7163/Images-06.png [Environmental] Branding - Luxury Vacation Home Rental LVHR is a luxury vacation home rental company in central Texas. brXnded experiences was engaged to develop the parent brand and curate a refined brand system, introducing thoughtfully crafted identities for each property as they came online—balancing individuality with a cohesive guest experience. (2019-2020) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/a35394c3-8a64-4fec-bc08-2c14233d018b/Screenshot+2025-10-14+at+1.58.31%E2%80%AFPM.png [Environmental] Branding - Adobe -Global Signage Featuring Adobe Hooper [Color] Wayfinding, and The [Grey] Global Package. Part of my role as Adobe’s Global Workplace Designer & Strategist was scaling the environmental graphics program throughout Adobe’s offices globally was also to design the ADA signage at scale. Two systems were designed; The Color Wayfinding System and The Grey Global Package. To aid our project delivery team in budgeting for Adobe Workplace projects I designed a simple, grey, signage package that would satisfy any and all code requirements across the globe. I worked to establish an MSA with a vendor to supply and deploy signs as needed. The Color Wayfinding System was designed for and rolled out at Adobe [SF] Hooper in 2018. It was the perfect example of full collaboration with interior design and Adobe Brand. The colors in the signage were extracted directly from the finishes palette which were distilled from the color palette featured in Adobe marketing imagery. (2014 - 2018) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/a65b2d5d-d1c6-4b9b-aa3a-ccf8e189be67/Screenshot+2025-10-14+at+1.50.29%E2%80%AFPM.png [Environmental] Branding - SanDisk HQ - Three Installations Working parallel with the architectural refresh of the campus. We worked collaboratively with the communications team at Sandisk to define the story; “The Sandisk Story” and integrate it into the prominent architectural spaces. Three installations were born; The Timeline of Innovation, The World Wide Locations Wall, and the Patent Wall. The public entry of the campus engages visiting executives, recruits and the internal workforce. (2012) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/01454a17-fb7f-42bd-ae02-ab5ba6502bf7/Screenshot+2025-10-14+at+2.01.53%E2%80%AFPM.png [Environmental] Branding - PGA HQ -Two Installations Our design assignment was to engage with visitors along their journey through the building. Off the entrance a gallery I designed the story of the foundation of the PGA featuring “The Greats” and iconic trophies. (2020) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/807865fe-9fee-4069-b31a-8ccf83fbc8fc/Images-07.png [Environmental] Branding - Manning Personnel Group Rebrand brXnded experiences led a brand refresh for a boutique staffing agency, creating a modern, energetic identity designed to better engage its target audience. The brand reached signage, swag, and digital applications. (2025) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476939075-08AZSTCNT4O9NEV200QV/LogoMarks_mirador+copy.png [Environmental] Branding https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476939276-XMHOAV65QAH3CSI55MM1/LogoMarks_SB%27s+.png [Environmental] Branding https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476940104-BHTYLIBZYGFEXPEJJ5ST/LogoMarks-01.png [Environmental] Branding https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476940228-N51ZTHKQTGSCX7TEZ7W3/LogoMarks_ywa+copy.png [Environmental] Branding https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476940918-PZCJEJE8IFT4X2DKLMI5/LogoMarks_brXnded+copy.png [Environmental] Branding https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476941057-MPPI1V5JVWOU8CLC2K78/GulkLogo_Artboard+1.png [Environmental] Branding https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760477002448-8X88I2IO9KB3GZE41J12/alisa++copy%402x.png [Environmental] Branding https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476969800-YIFEKW2IRBCSVY0FT6UJ/mirador+copy+2%402x.png [Environmental] Branding https://www.laceyarslan.com/signage-wayfinding-4 daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/96b4655b-28fe-49cd-b39c-d1267e987879/Screenshot+2025-10-14+at+1.48.52%E2%80%AFPM.png Signage & Wayfinding (Copy) - Adobe - Times Square Bold Branding was the only way to describe the design concept for the design of the elevator vestibule at the Times Square office. The branding served as both wayfinding and advertising any time the elevator made a stop. This design broke away from Adobe’s traditional brand application and was the start of a brand evolution in Adobe’s workplaces. (2013) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/7228cb62-ffe4-47cb-940f-2e5c2b2496a6/Screenshot+2025-10-14+at+1.17.12%E2%80%AFPM.png Signage & Wayfinding (Copy) - SoHa District - DeSoto, TX To embellish Halff’s design of the new South Hampton Streetscape or SoHa District brXnded experiences was contracted to design a cohesive brand and signage package. The “Feather” concept (right) was inspired by the City of DeSoto’s new logo which features three feathers of an eagle. The signage system included vehicular and pedestrian signage. For a unified system, I applied the feather from the logo as a pattern punched into perforated metal and laid overlapping feathers into the landscaping. This project is awaiting government funding for execution. (2023) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/a65b2d5d-d1c6-4b9b-aa3a-ccf8e189be67/Screenshot+2025-10-14+at+1.50.29%E2%80%AFPM.png Signage & Wayfinding (Copy) - SanDisk HQ - Three Installations Working parallel with the architectural refresh of the campus. We worked collaboratively with the communications team at Sandisk to define the story; “The Sandisk Story” and integrate it into the prominent architectural spaces. Three installations were born; The Timeline of Innovation, The World Wide Locations Wall, and the Patent Wall. The public entry of the campus engages visiting executives, recruits and the internal workforce. (2012) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/a35394c3-8a64-4fec-bc08-2c14233d018b/Screenshot+2025-10-14+at+1.58.31%E2%80%AFPM.png Signage & Wayfinding (Copy) - Adobe -Global Signage Featuring Adobe Hooper [Color] Wayfinding, and The [Grey] Global Package. Part of my role as Adobe’s Global Workplace Designer & Strategist was scaling the environmental graphics program throughout Adobe’s offices globally was also to design the ADA signage at scale. Two systems were designed; The Color Wayfinding System and The Grey Global Package. To aid our project delivery team in budgeting for Adobe Workplace projects I designed a simple, grey, signage package that would satisfy any and all code requirements across the globe. I worked to establish an MSA with a vendor to supply and deploy signs as needed. The Color Wayfinding System was designed for and rolled out at Adobe [SF] Hooper in 2018. It was the perfect example of full collaboration with interior design and Adobe Brand. The colors in the signage were extracted directly from the finishes palette which were distilled from the color palette featured in Adobe marketing imagery. (2014 - 2018) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/01454a17-fb7f-42bd-ae02-ab5ba6502bf7/Screenshot+2025-10-14+at+2.01.53%E2%80%AFPM.png Signage & Wayfinding (Copy) - PGA HQ -Two Installations brXnded experiences was contracted through PAGE/ to design two installations for the new PGA HQ in Frisco, Texas. Our task was to engage with visitors along their journey through the building. Off the entrance a gallery I designed the story of the foundation of the PGA featuring “The Greats” and iconic trophies. Due to Covid, PAGE/’s team executed the design. (2020) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476939075-08AZSTCNT4O9NEV200QV/LogoMarks_mirador+copy.png Signage & Wayfinding (Copy) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476939276-XMHOAV65QAH3CSI55MM1/LogoMarks_SB%27s+.png Signage & Wayfinding (Copy) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476940104-BHTYLIBZYGFEXPEJJ5ST/LogoMarks-01.png Signage & Wayfinding (Copy) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476940228-N51ZTHKQTGSCX7TEZ7W3/LogoMarks_ywa+copy.png Signage & Wayfinding (Copy) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476940918-PZCJEJE8IFT4X2DKLMI5/LogoMarks_brXnded+copy.png Signage & Wayfinding (Copy) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476941057-MPPI1V5JVWOU8CLC2K78/GulkLogo_Artboard+1.png Signage & Wayfinding (Copy) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760477002448-8X88I2IO9KB3GZE41J12/alisa++copy%402x.png Signage & Wayfinding (Copy) https://images.squarespace-cdn.com/content/v1/5dd87b4dda2df35512f517c5/1760476969800-YIFEKW2IRBCSVY0FT6UJ/mirador+copy+2%402x.png Signage & Wayfinding (Copy)