Featuring: Signage & Wayfinding

 
 

Adobe - Times Square

Bold Branding was the only way to describe the design concept for the design of the elevator vestibule at the Times Square office. The branding served as both wayfinding and advertising any time the elevator made a stop. This design broke away from Adobe’s traditional brand application and was the start of a brand evolution in Adobe’s workplaces.

(2013)

 

SoHa District - DeSoto, TX

To embellish Halff’s design of the new South Hampton Streetscape or SoHa District brXnded experiences was contracted to design a cohesive brand and signage package.

The “Feather” concept (right) was inspired by the City of DeSoto’s new logo which features three feathers of an eagle.

The signage system included vehicular and pedestrian signage. For a unified system, I applied the feather from the logo as a pattern punched into perforated metal and laid overlapping feathers into the landscaping.

This project is awaiting government funding for execution.

(2023)

 

SanDisk HQ - Three Installations

Working parallel with the architectural refresh of the campus. We worked collaboratively with the communications team at Sandisk to define the story; “The Sandisk Story” and integrate it into the prominent architectural spaces. Three installations were born; The Timeline of Innovation, The World Wide Locations Wall, and the Patent Wall. The public entry of the campus engages visiting executives, recruits and the internal workforce.

(2012)

Adobe -Global Signage

Featuring Adobe Hooper [Color] Wayfinding, and The [Grey] Global Package.

Part of my role as Adobe’s Global Workplace Designer & Strategist was scaling the environmental graphics program throughout Adobe’s offices globally was also to design the ADA signage at scale. Two systems were designed; The Color Wayfinding System and The Grey Global Package.

To aid our project delivery team in budgeting for Adobe Workplace projects I designed a simple, grey, signage package that would satisfy any and all code requirements across the globe. I worked to establish an MSA with a vendor to supply and deploy signs as needed.

The Color Wayfinding System was designed for and rolled out at Adobe [SF] Hooper in 2018. It was the perfect example of full collaboration with interior design and Adobe Brand. The colors in the signage were extracted directly from the finishes palette which were distilled from the color palette featured in Adobe marketing imagery.

(2014 - 2018)

PGA HQ -Two Installations

brXnded experiences was contracted through PAGE/ to design two installations for the new PGA HQ in Frisco, Texas.

Our task was to engage with visitors along their journey through the building. Off the entrance a gallery I designed the story of the foundation of the PGA featuring “The Greats” and iconic trophies.

Due to Covid, PAGE/’s team executed the design.

(2020)

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